Brand Success: How the World's Top 100 Brands Thrive and Survive

Brand Success: How the World's Top 100 Brands Thrive and Survive

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With comment from brand managers, psychologists, academics, and other experts, Brand Success is an invaluable resource for brand managers, marketers and students around the world. For the rest of us, it's simply a great read.

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Dettagli del libro  


Editore: Kogan Page (03 Maggio 2011)

Format: EPUB

Numero di pagine: 304 pagine

Dimensioni del file: 675 KB

Protezione: DRM

Lingua: Inglese


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