Simplicity Marketing: End Brand Complexity, Clutter, and Confusion

Simplicity Marketing: End Brand Complexity, Clutter, and Confusion

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For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence… (più)

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Dettagli del libro  


Editore: Free Press (11 Marzo 2001)

Format: EPUB

Numero di pagine: 288 pagine

Dimensioni del file: 2.9 MB

Protezione: DRM

Lingua: Inglese


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