Advertising Theory

Advertising Theory

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Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters… (più)

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Dettagli del libro  


Editore: Routledge (21 Febbraio 2012)

Format: EPUB

Numero di pagine: 648 pagine

Dimensioni del file: 6 MB

Protezione: DRM

Lingua: Inglese


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