Fashion Brands: Branding Style from Armani to Zara

Fashion Brands: Branding Style from Armani to Zara

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Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding… (più)

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Editore: Kogan Page (03 Ottobre 2012)

Format: EPUB

Numero di pagine: 272 pagine

Dimensioni del file: 748 KB

Protezione: DRM

Lingua: Inglese


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