Content Everywhere: Strategy and Structure for Future-Ready Content

Content Everywhere: Strategy and Structure for Future-Ready Content

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Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

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Editore: Rosenfeld Media (12 Dicembre 2012)

Format: EPUB

Numero di pagine: 240 pagine

Dimensioni del file: 9.6 MB

Protezione: DRM free

Lingua: Inglese


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