Commercio & Economia / Marketing

Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era

di Gini Dietrich & Geoff Livingston

This is the eBook version of the printed book. Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!)....

The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers

di Traci Browne

This is the eBook version of the printed book.Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge...

The CIM Student's Practice and Revision Book

di Anthony Annakin Annakin Smith, Paul Dixon & Andrew Sherratt

Supplementing the CIM Workbook series, this Exam Practice Kit has a bank of additional questions to help you focus on applying your knowledge to passing the exam. It is ideal for independent study or tutored...

CIM Coursebook 08/09 Marketing Research and Information

di Matthew Housden

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...

CIM Coursebook 08/09 Assessing the Marketing Environment

di Diana Luck

BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding...

CIM Coursebook 08/09 Marketing for Stakeholders

di Neil Botten, Julia McColl & David Harris

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...

Media Strategies for Marketing Places in Crisis

di Eli Avraham & Eran Ketter

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever....

On Becoming a Consumer

di James McNeal

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind...

CIM Coursebook 08/09 Marketing Management in Practice

di Tony Curtis & John Williams

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...

CIM Coursebook 05/06 Analysis and Evaluation

di Wendy Lomax

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access...

Exchange Behavior in Selling and Sales Management

di Peng Sheng & Aziz Guergachi

Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange...

CIM Coursebook 08/09 Marketing Information and Research

di Matthew Housden

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...

CIM Coursebook 08/09 Marketing Communications

di Chris Fill & Graham Hughes

'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of...

The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset

di Bill Lee

Your firm is great at bringing in new customers. But what do you do with them once you have them? Try to upsell more products and services? Or do you have a strategy for extracting a different kind of value...

CIM Revision Cards Analysis and Evaluation

di Karen Beamish

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...

CIM Coursebook 07/08 Marketing in Practice

di Tony Curtis

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies...

CIM Revision Cards: Managing Marketing Performance

di marketing marketing Knowledge

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured...

Understanding Customers

di Chris Rice

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people...

Content is King

di David Chaffey & David Mill

A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of...

Strategic Marketing Planning

di Richard M.S. M. S. Wilson

Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal...